Articles

Articles covering WordPress hosting, performance, security, innovation, business and interesting news from the ecosystem.

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How to build and execute a loyalty program for WooCommerce without breaking a sweat – Part II

In the second post in our two-part series, we walk you through step-by-step of exactly how you can set up and execute a loyalty program ...
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20 marketing automation recipes to take your lead from hi to buy!

How do you think you can persuade your lead to buy from your website? well, better not to spend much time to figure out because ...
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What we shipped last in 2020: Cross-channel automation for your segments, new WordPress integrations, automation recipes and more

Learn more about newly added Growmatik features such as cross-channel automation, automation recipes, new integrations, new selectors in product element such as upselling, cross-selling and ...
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WordPress Plugins Can Slow Down Website Load Time

Did you know that plugins and scripts can slow your sites down by over 300%? We recently discovered this when we analyzed a slow loading ...
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How to recover abandoned carts with a multi-channel follow-up approach

The majority of online shoppers abandon their carts without making a purchase. In this article we'll discuss why it happens and how to go about ...
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How to identify and restore inactive customers using RFM segmentation

Who are your inactive customers? How can you recognize if they are going to leave? Is it possible to keep them? In this article we'll ...
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How to find and keep your best customers using RFM segmentation

Who are your best customers? How do you define them? What should you do about them? In this article we'll explain how to use RFM ...
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Measuring UX with Google’s Core Web Vitals

Core Web Vitals is a set of metrics that measure the overall user experience offered by a particular webpage, that are becoming increasingly important for ...
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How to use RFM segmentation to drive engagement and loyalty

RFM is a data modeling method based on purchasing behavior to segment customers. In this article we will show you how to use it to ...
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How to build and execute a loyalty program for WooCommerce without breaking a sweat – Part I

One of the best ways to increase the lifetime value of a customer is customer loyalty programs. In this article we will cover the essentials ...
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7 Ways To Make WooCommerce Faster Before Black Friday

Black Friday, Cyber Monday, and the Christmas shopping season are merging into a two-month long cyber sprint this year thanks to COVID-19.
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What we shipped: Growmatik goes out of beta, public API, new dynamic keywords and more

After 5 months of addressing users’ feedback and comments, Growmatik is officially going out of beta. On top of this, Growmatik’s public API is also ...
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Actionable tips on using cognitive bias in marketing – Part II

Let's discuss the next five types of cognitive biases in marketing and how to use them in your brand's favor and grow your online business.
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Actionable tips on using cognitive bias in marketing – Part I

Cognitive bias is an integral part of marketing in today’s world. Here are some tips on how to effectively use them to drive action and ...
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Email Marketer’s guide to avoid the spam folder

This article focuses on everything you should do to maximize the delivery of your emails. We’ll review all the standards you should strive to meet ...
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How to Load Test WooCommerce For Black Friday

Using Supervisor.com to load test your WooCommerce store to make sure it can handle sudden spikes in traffic.
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Cloudflare Workers For WordPress

A brief introduction to Cloudflare Workers and how they can help improve the performance of a WordPress website
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How to measure the performance of marketing automation

Let's learn why, how and what when it comes to measuring the performance of marketing automation and how to measure the performance of different types ...
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Speed Up WordPress With Cloudflare

While known for offering CDN, security and DNS tools, Cloudflare does a great job helping pages load faster too
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Digital marketer’s guide on how to personalize content with dynamic keywords

In this article, we'll explore dynamic keywords function in personalization and show you how to use them with some practical examples in emails, popups and ...
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How to personalize landing pages for ads in WordPress

In this article, we'll explain most important elements that can be personalized on an ad landing page and how to do that with some practical ...
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What we shipped: Advanced segmentation, user management, white-labeling emails and more to make Growmatik more powerful

Over the past 3 months, we’ve been hard at work improving and creating new features to enhance the Growmatik experience and make it more powerful ...
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19 must-have customer segments for e-commerce and how to create them – Part II

In first article from this series, I provided the first batch of 19 must-have customer segments for e-commerce. In this article we'll explore the rest ...
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19 must-have customer segments for e-commerce and how to create them – part I

In this article, we'll explain why customer segmentation is important and how to create customer segments for e-commerce to boost your conversions rate.
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Why automated customer segmentation is the best strategy to grow a WooCommerce store

In this article, we'll explain what customer segmentation is and how to make use of it to grow a WooCommerce store.
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